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Privacy Policy

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Privacy Policy for Irony Fireside Limited

Last updated: 25 March 2026

Irony Fireside Limited is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, request a quote, purchase products or services from us, or otherwise deal with us.

This policy should be read together with our Cookie Policy or cookie settings tool, where applicable.

1. Who we are

Irony Fireside Limited is the data controller for the personal data covered by this Privacy Policy.

Irony Fireside Limited
Registered office: Westbourne House, Warren Carr, Matlock DE4 2LN
Company number: 9903964
Website: https://www.ironyfireside.com/
Email: ironyfireside@hotmail.com
Telephone: 07766088807

If you have any questions about this Privacy Policy or about how we use your personal data, please contact us using the details above.

2. The personal data we collect

We may collect, use, store and transfer the following categories of personal data:

  • your name

  • your postal address

  • your email address

  • your telephone number

  • details of the products or services you enquire about or purchase

  • billing and payment-related information

  • records of enquiries, meetings, calls, site visits and decisions

  • photographs, measurements or project information you provide to us

  • marketing preferences

  • technical and usage information from your use of our website, such as IP address, browser type, device information, pages viewed, referring website, and cookie-related data

3. How we collect your personal data

We may collect personal data:

  • directly from you when you contact us by phone, email, contact form or in person

  • when you request a quote, make a purchase or ask us to provide services

  • when you correspond with us

  • when you visit and interact with our website

  • from cookies and similar technologies, where used

  • from third parties connected with a project or order, where appropriate, such as delivery contacts, contractors or payment providers

4. How we use your personal data and our lawful bases

We only use your personal data where the law allows us to do so.

We may use your personal data for the following purposes:

To respond to enquiries and provide quotes

We use your contact details and enquiry information to respond to questions, discuss requirements and provide quotations.

Lawful basis: taking steps at your request before entering into a contract, and our legitimate interests in running and developing our business.

To supply products and services

We use your personal data to process orders, arrange delivery or installation, manage projects, provide aftercare and communicate with you about your order or service.

Lawful basis: performance of a contract.

To manage payments, accounts and records

We use relevant personal data for invoicing, accounting, record keeping, warranty administration and business administration.

Lawful basis: performance of a contract, compliance with legal obligations, and our legitimate interests in administering our business.

To manage customer service and correspondence

We keep records of calls, emails, meetings, decisions and project history so that we can deal with enquiries, complaints, follow-up questions and quality control.

Lawful basis: our legitimate interests in managing customer relationships and defending legal claims, and where relevant the performance of a contract.

To improve our website and monitor usage

We may use website usage data, analytics and technical information to understand how visitors use our website, improve functionality, monitor performance and maintain security.

Lawful basis: our legitimate interests for strictly necessary technical functions and website security, and consent where non-essential cookies or analytics technologies are used.

To send marketing communications

We may send you information about our products or services where you have asked to receive this, where you have consented, or where we are permitted to do so by law.

You can opt out of marketing communications at any time by using the unsubscribe link in emails, replying asking us to stop, or contacting us directly.

Lawful basis: consent, or our legitimate interests where permitted by law.

To protect our business and enforce our rights

We may use personal data where necessary to protect our business, website and customers, prevent misuse, recover debts, obtain professional advice, or establish, exercise or defend legal claims.

Lawful basis: our legitimate interests and, where applicable, compliance with legal obligations.

5. Who we share your personal data with

We may share your personal data where necessary with:

  • website hosting providers

  • IT and website support providers

  • email and communication providers

  • payment processors and banking providers

  • accountants, auditors, insurers and professional advisers

  • delivery, installation or trade partners involved in fulfilling your order or service

  • analytics and cookie technology providers

  • legal or regulatory authorities where required by law

We require third-party service providers to respect the security of your personal data and to process it only in accordance with the law and our instructions where they act as processors.

6. International transfers

Some of our third-party service providers may store or process personal data outside the UK.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure that your personal data is protected and transferred lawfully, including by relying on recognised safeguards where required.

7. Cookies and similar technologies

Our website may use cookies and similar technologies to make the site work, improve performance, remember preferences, analyse traffic and, where applicable, support embedded content or marketing activity.

Cookies may include:

  • Strictly necessary cookies, which are required for core website functions

  • Analytics or performance cookies, which help us understand how visitors use the website

  • Functional cookies, which remember your preferences

  • Advertising or targeting cookies, where applicable

Some cookies may be placed by third-party services integrated into our website, such as analytics tools, maps, video players or social media content. Those third parties may process information in accordance with their own privacy policies.

Consent for non-essential cookies

We use non-essential cookies only where you have given your consent through our cookie banner or cookie settings tool.

Strictly necessary cookies do not require consent.

You can change your cookie preferences at any time through our cookie settings tool, if available, or through your browser settings. Please note that disabling certain cookies may affect the performance or functionality of parts of the website.

8. Data retention

We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, insurance and record-keeping requirements, and to establish or defend legal claims.

Typical retention periods may include:

  • customer and project correspondence: for the duration of the relationship and for up to 7 years after the relevant project, job or transaction has ended

  • quotation and enquiry records: up to 2 years after the last meaningful contact, unless a longer period is needed for legal or business reasons

  • financial and transaction records: for as long as required by applicable accounting and tax laws

  • marketing records and consent preferences: until you withdraw consent or ask us to stop, and for a limited period afterwards where needed to maintain suppression records

  • website analytics and technical logs: typically up to 24 months, unless a shorter or longer period is justified for security or technical reasons

We may retain personal data for longer where necessary to comply with legal obligations or to establish, exercise or defend legal claims.

9. Data security

We take appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.

These measures may include access controls, password protection, secure systems, trusted service providers and internal procedures designed to limit access to personal data to those who need it.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your data protection rights

Subject to applicable law, you may have the right to:

  • request access to the personal data we hold about you

  • request correction of inaccurate or incomplete personal data

  • request erasure of your personal data

  • request restriction of processing

  • object to processing carried out on the basis of legitimate interests

  • request transfer of your personal data to you or another organisation in certain circumstances

  • withdraw consent at any time where we rely on consent

If you would like to exercise any of these rights, please contact us using the contact details in this policy.

We may need to request information from you to confirm your identity before responding to your request.

11. Complaints

If you have concerns about how we use your personal data, please contact us first and we will try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.

12. Third-party websites

Our website may contain links to third-party websites. If you follow a link to any other website, please note that those websites have their own privacy policies and we do not accept responsibility or liability for them. Please check those policies before you submit any personal data to those websites.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect from the date they are posted.

We encourage you to review this page periodically so that you remain informed about how we use your personal data.

14. Contact us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, you can contact us:

 

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